Giving Back Through
Every Home Sold
Real estate is about more than buying and selling homes — it's about building community. For the August family, community has always been at the heart of everything we do. That's why we have woven philanthropy directly into our business model.
With every home you buy or sell with August Group, 10% of net proceeds is donated back into our community — and you get to choose where it goes.
August Family
Foundation
Achieving the ImpossibleFounded in 2015 in memory of Gary August, the August Family Foundation began with an ambitious goal: raise $1,000,000 over five years for local charities. The August family — Matt, Michelle, Brian, and Irene — created this vision unanimously, inspired by the outpouring of love their community showed when Gary passed.
With a deep connection spanning over 75 years in the Okanagan, the Augusts felt it was time to return the support and respect they had received. What started as a single fundraiser has grown into a movement that has raised over $4.7 million — nearly five times the original goal.
"It's not what you have in life, it's the people in it that make the difference. Our focus is to help charities within the Okanagan who have touched locals in the valley."
— Matt August, Co-Founder
The COHA August Centre
Kelowna, British Columbia
200 – 1890 Cooper Road
Kelowna, BC V1Y 8B7
Opened June 7, 2018
Ribbon cutting ceremony
$221,000 Donated
Full renovation funded by AFF
43+ Years Serving the Okanagan
Compassionate end-of-life care
The COHA August Centre stands as a testament to the August family's commitment to compassionate care. When Gary August was diagnosed with a terminal illness, the Central Okanagan Hospice Association provided extraordinary care — not as a job, but as a passion. The experience left a profound impact on the entire August family.
In 2018, the August Family Foundation donated $221,000 to renovate a new space that would integrate all of COHA's community outreach programs and administration in a welcoming, warm, and inviting environment. On June 7, 2018, the COHA Board of Directors held a ribbon cutting ceremony, officially naming it the COHA August Centre in recognition of the family's generosity.
Today, the COHA August Centre serves as a vital community resource, welcoming hundreds of individuals each month who need compassionate support through some of life's most difficult moments. For over 43 years, COHA has walked alongside individuals and families, offering emotional, practical, and spiritual support.
"The organization took unbelievable care of one of our own, Uncle Gary. The way that they cared for him felt as though it wasn't their job — it was their passion."
— Matt August
Events That Move the Okanagan
Click to learn more about each event
Okanagan Dream Rally
Founded by Matt August in 2016, the Okanagan Dream Rally pairs children facing difficult challenges with exotic supercar drivers for an unforgettable day through the stunning Okanagan Valley. What started as a small charity drive has grown into the largest exotic car rally in Western Canada, with over 200 supercars participating and raising over $2.4 million for local charities. Each child gets to ride in a dream car — Lamborghini, Ferrari, McLaren, Porsche — while raising critical funds for organizations like Ronald McDonald House BC & Yukon and KGH Foundation.
Cars & Toys
Every December, August Motorcars transforms its Kelowna showroom into a winter wonderland for the annual Cars & Toys charity toy drive. Now in its 10th year, this beloved community event brings together families, car enthusiasts, and Santa Claus himself — who has arrived by helicopter and fire truck — for an afternoon of holiday magic. Thousands of toys are collected and distributed to Ronald McDonald House BC & Yukon, Mamas for Mamas, JoeAnna's House, and other local organizations ensuring every child in the Okanagan has a gift under the tree.
Charities We Support
Every commission, every event, every effort — directed toward organizations making a real difference in the Okanagan and beyond. These are the partners who turn our donations into action.
YMCA of Okanagan
Building healthy communities by providing programs and services that support youth development, healthy living, and social responsibility across the Okanagan.
Ronald McDonald House Charities BC & Yukon
Providing a home-away-from-home for families of seriously ill children receiving treatment in Vancouver.
KGH Foundation — Vision 2035
Together we change lives — funding life-saving equipment, programs, and facilities at Kelowna General Hospital through the Vision 2035 campaign.
JoeAnna's House
Better together — a warm, welcoming home-away-from-home for patients and families who must travel to Kelowna for medical care.
Central Okanagan Hospice Association
Compassionate care, comfort, and support for those who are dying or grieving in our community. Home of the COHA August Centre.
A Decade of Impact
From a $75,000 fundraiser in memory of Gary August to over $4.7 million raised — the journey of the August Family Foundation.
The Gary August Fundraiser — the August Family Foundation's inaugural event in memory of Gary August, raising $75,000 for the Central Okanagan Hospice Association.
The Dream Rally launches with $124,000 raised. The first Cars & Toys holiday toy drive debuts at August Motorcars, benefitting KGH Foundation.
$193,000 raised for Autism Okanagan, KidSport Kelowna, and COHA. The 2nd Cars & Toys delivers toys to Ronald McDonald House.
A landmark year: $425,000 raised at the Dream Rally for Ronald McDonald House BC. The COHA August Centre opens on June 7th — a $221,000 renovation funded by the August Family Foundation, creating a warm space for community outreach.
The Dream Rally shatters records with $816,000 for Ronald McDonald House BC & Yukon and KGH Foundation. Supercar Rides for Charity gives 117 individuals the ride of a lifetime.
Cars & Toys goes drive-thru format, delivering thousands of toys to Mamas for Mamas and Ronald McDonald House. The community spirit never stops.
After a 2-year hiatus, the Dream Rally returns bigger than ever, raising $1.7 million in a single day for JoeAnna's House and Ronald McDonald House.
The 6th Okanagan Dream Rally continues the legacy. The August Family Foundation crosses the $4.7 million milestone — nearly 5x the original $1M goal.
Upcoming Events
Okanagan Dream Rally 2026
The Okanagan Dream Rally returns for another unforgettable day of supercars, smiles, and fundraising. Date to be announced — stay tuned for details on the biggest exotic car rally in Western Canada.
Learn More
Cars & Toys 2026
The 11th annual Cars & Toys holiday toy drive at August Motorcars. Bring a toy, see the supercars, meet Santa, and help ensure every child in the Okanagan has a gift under the tree this Christmas.
Learn More